The Real Risk? Staying the Same

Before we dive in… If you want to stop overthinking and actually launch your business, I’m running a 30-day startup challenge that walks you through the entire process. Pre-register here: https://30daychallengewaitlist.carrd.co

Most people treat risk like it's a four-letter word—something to be avoided at all costs. But here’s the truth: risk isn’t the enemy. It’s the toll you pay to cross the bridge to success.

Every big outcome in life—whether it’s making millions, building a business, or changing your life—comes with risk. No risk, no upside. The problem isn’t risk itself; it’s that people take the wrong kind of risks. They gamble instead of investing.

The key? Take calculated risks. Risks where the downside is survivable but the upside is life-changing. Risks where you control the variables, stack the deck in your favor, and improve your odds through skill, experience, and preparation.

Most people never take the first step because they fear failure. But guess what? Failure isn’t fatal. Stagnation is. Playing it safe guarantees one thing: you stay exactly where you are.

So, ask yourself—what’s the real risk? Trying and failing… or never trying and staying the same?