Mr. Beast Told Me to Do This: 100 Posts in 100 Days

Rule of 100: Volume Negates Luck

Author

James Hansen
February 20, 2025 • Reading Time: 2 minutes

Hello everybody! Mr. Beast recently did an interview on My First Million and his advice was to produce 100 pieces of content and improve one thing each time. That is our company’s goal for the next 100 days! We will send an email each morning full of business ideas you can launch this week, product ideas, and business related concepts. We hope to hone in on our company’s voice, our content style, and figure out what our audience wants to learn / needs help with.

Mr. Beast did not actually personally tell me to do this, but in a way he did. I am excited for this challenge and looking forward to seeing how the content improves over the next 100 days.

Today is February 20, 2025. 100 Days from now is Saturday, May 31. We will post our metrics of improvement on May 31, 2025!

On this episode of My First Million, Shaan Puri discusses how to grow an audience. He has several interesting takes, but two things that stood out to me:

  1. Everybody starts with no audience.

  2. The content you make in the beginning (that nobody reads or listens to) is really just your “Binge Bank”. What is a binge bank? A binge bank is the content that people binge once you make quality content that provides value and they are hooked. They love one thing, now they want to consume everything. The key is to have more for the audience to consume once they find out about your stuff, and love it. So, when you start out, you aren’t talking into the abyss, you are building a binge bank that people in the future will love.

I am excited for the next 100 days, as always share with friends and family to help support!

See you tomorrow,

Launch This Week

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