Launch This Week's Origin Story

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So, picture this: It’s 2020, the world is shutting down, and I’m my first year of dental school going $100,000 into student loan debt every year. Now, I won’t get into why dentistry (that’s a whole other story), but at this point, I’m just following the playbook—study, graduate, make six figures, retire at 65. Easy, right?

Then, at a random party, I start talking to this guy—an ex financial planner who’s also in my class. And he tells me something that completely changes the trajectory of my life.

He says his old job wasn’t to make people rich… it was to make sure they didn’t lose money.

And I think—wait, what?

So, you’re telling me I’m gonna grind through four years of dental school, rack up six figures in loans, and then hand my hard-earned money to someone who’s literally playing defense?

That was my red pill moment. If I didn’t learn how to manage and grow my own money, I’d always be dependent on someone else. And that wasn’t happening. I didn’t want to spend the next thirty years paying back loans to the government AND handing my money over to some guy playing defense.

So, I went deep.

I decided to learn investing, and I wanted to learn from the best. I read everything Warren Buffett had ever written. Annual reports, shareholder letters, books on business he recommends—I basically treated investing like dental school, minus the teeth. I woke up early and read before classes. I realized that even if I own my own dental practice, I will still need to know enough about business to run it well. My plan was to convert dental income into fund money to invest once I graduated.

By end of 2020, I was ready to take action. Between the first and second years of dental school, I got the summer off. I decided this was the time to get ahead, learn business, and make money. I went from zero to knowing enough to know I should start. I didn’t want to just learn about investing—I wanted to do it. So, I started my own investment fund. But….I needed capital. So here’s the kicker: I used my student loan money and side hustle cash to seed it.

Now, let’s talk about the side hustle(s).

I lived with two other dental students, one of whom was making $30K a year selling stuff on eBay—as a full-time student. That opened my eyes and shattered some of my beliefs about what people will buy. Another red pill I swallowed. I believed that nobody would buy random stuff (that I thought was junk) on the internet because I didn’t buy random junk on the internet. That belief was shattered by my roommate. If he could do it, so could I.

So I started flipping anything I could get my hands on. I’d buy items from garage sales and Goodwill and resell it online. One day, I walked into a Goodwill, bought an old Masters (golf) hat for a $0.25, and later that same day sold it for $117.86. I did this everyday for three months.

I also cruised around and flipped furniture that was listed for free or left on the side of the road. At one point, I was selling furniture out of the screened-in porch of our house—basically running an underground furniture operation from my back porch.

Every dollar I made went straight into my investment fund. And then… I got lucky.

Interest rates were zero. The market was hot. I did my research, picked a few great stocks, and rode the wave.

That same year, I made over $1,000 in dividends from one stock alone, and hit an annual compounding rate of 38% (2020 - 2025). I hustled the side jobs and used the capital to invest in great stocks, live, buy an engagement ring, and pay off some of my student loans.

I was hooked.

But here’s the problem—if I wanted to really build wealth, I needed more capital. And I didn’t want to raise a fund or take other people’s money. I thought, “I’m making great returns with small money, if I used more money I would get a much larger dollar result for the same work”.

So, after graduating, I got a job — working as a dentist. To be fair, I love dentistry. But I hated my remaining student loans, wanted extra ways to pay them off faster, and wanted more capital to invest in high growth stocks.

My plan was simple:

• Gain dental experience so I can buy or start a dental practice (if I want to).

• Run profitable side hustle businesses

• Stack cash

• Use cash to start other businesses, invest in stocks, or pay off loans.

• Document and share what I learn along the way.

I want to help other people realize what I had—that nobody was coming to save me financially, and that I had to take control of my future.

That’s when launchthisweek.com was born.

Most people don’t start because they think they can’t. They have some invisible script running in their head that says, “I’m not the kind of person who can make money online.” Or, “I don’t know how to start a business.” Or, “That’s for other people, not me.” Or, “Nobody will buy junk online so I can’t make money”. The last one was me.

I had those same beliefs. And they kept me broke.

But once I broke them, I made money. And once I made money, I realized this is the cheat code. The entire game is about realizing the rules you think exist… don’t actually exist.

Launch This Week exists to break that belief for other people. To show them how to take the first step. To give them the exact process I used to go from clueless dental student to running multiple businesses and my own investment fund.

It’s simple: We help people launch a profitable side hustle or startup company. No fluff, no endless planning, just action. The same action that changed my life.

If a broke dental student selling furniture out of his porch can do it, so can you.

One thing I’ll end with: It’s simple, not easy.

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